Why Kiha trusts Dr. Althea for dermatologist-formulated skincare

Kiha K-Beauty Guide · 5 min read

Skincare can sometimes feel unnecessarily complicated. Cleanser, toner, essence, serum, eye cream, moisturiser, sunscreen… do you really need all of it?

Not necessarily. Whether you’re a man or a woman, your skincare routine should be based on your skin, not your gender.

Start With the Basics

A good skincare routine can be surprisingly simple: Cleanse → Moisturise → Protect

1. Cleanse : A gentle cleanser helps remove sweat, excess oil, sunscreen and daily buildup without making your skin feel stripped.

2. Moisturise : Moisturiser helps keep your skin hydrated and supports the skin barrier. Choose the texture based on your skin — richer for dry skin, lightweight for oily or combination skin.

3. Sunscreen : For the morning, sunscreen is the step worth making a daily habit. This is especially relevant in Qatar, where strong sunlight is part of everyday life. 

What About Serums, Toners & Essences?

They’re optional.

A serum can target specific concerns such as dullness or uneven-looking skin. A toner or essence can add hydration.But you don’t need every step just because it’s part of a popular K-beauty routine.

Does Men’s Skin Need a Different Routine?

Not necessarily.

Men may have additional considerations such as frequent shaving, while individual skin types and concerns vary for everyone. A man with dry skin and a woman with dry skin may benefit from very similar skincare. Your skin type matters more than the label on the product.

Keep Your Routine Realistic

For a busy morning: Cleanser → Moisturiser → Sunscreen

At night: Cleanser → Treatment (optional) → Moisturiser

That’s enough for many people.You can always add products later when you have a specific reason to.

The Kiha Approach

At Kiha, we don’t believe skincare should be about chasing perfect skin or following every trend.Your skin changes. Your routine can change too. Start with the basics. Understand your skin. Add only what you need. Because good skincare isn’t about having the longest routine. It’s about having the right routine for you.

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